Strategy first — listening, positioning, framing what the brand is for. From there, branding leads and the rest follows. We start in Branding & Identity — naming, mark and guidelines built to age well. It grows into Web Design, multilingual WordPress sites, accessible by default. Into Editorial & Print, where brand turns tactile — work that earns shelf space. And into Motion Graphics, with concept and storyboard developed in-house.
4
ProcessFive phases. Room to iterate.
Most of what looks like inspiration is care, time and love.
Design thinking sits underneath the five phases — observe, frame, make, refine, repeat. Method we trust enough to forget about, so the work can lead.
WebBrandOngoing05Years partnered — one identity across site, decks, product and the everyday.WordmarkRecess
02 Ienai Space2024 · Direct
A language for deep-tech.
Electric propulsion for small satellites. We translated the engineering into a brand that engineers and investors could both speak.
Role
Brand & Digital
Year
2024
Via
Direct
Scope
Brand, Website, Decks
WebMobile
03 Football Infographics2015 · for Pixeden
Football, in time for '26.
A modular set of football statistics tools for Pixeden — for users to compose their own infographics. Maps, pie charts, formations and diagrams, rendered in a retro sports language.
Role
Editorial & Illustration
Year
2015
Client
Pixeden
Scope
Infographics, System, Illustration
Pixeden PackExhibited
04 EasyKnock2023 · Direct
It's your bleeping equity.
Brand and campaign work for EasyKnock — a home equity platform that helps people unlock cash from their home without taking on new debt. We built a voice that was bold, plainspoken and a little irreverent.
Role
Brand & Campaign
Year
2023
Via
Direct
Scope
Identity, Campaign, Motion, Merch
CampaignIdentityPrintMotionMobile
05 Santander2024 · via Interbrand Madrid
Brand refresh.
A two-week sprint led with Interbrand Madrid. We rebuilt the visual ecosystem across markets without losing what people already recognised.
Role
Brand systems
Year
2024
Via
Interbrand
Scope
Identity & Editorial
SIdentityBrand bookEditorialSprint
Two weeks.47 markets, one shared brand book.
AaType systemGuidelines
06 Warrior Addict2023 · Direct
Strong without shouting.
A men's wellness brand built side by side with its founder. We worked slowly, step by step, until every decision felt earned.
Role
Identity & Art direction
Year
2023
Via
Direct
Scope
Identity, Packaging, Web
PackagingAaWordmarkStationeryProcess
Six months.Built side by side with the founder.
WAIdentityWeb
05 Scientastic2015 · via Studio Banana
Nothing is lost, everything transforms.
Event identity for EPFL's annual science festival in Lausanne. The 2015 edition explored Switzerland's path away from nuclear — translated into a visual system for posters, signage and printed matter.
Role
Event Branding
Year
2015
Via
Studio Banana
Scope
Identity, Posters, Signage, Print
IdentityPosterPrintSignage
05 Museo del Barrio2025 · Direct
A neighbourhood museum, built to last.
Identity, wayfinding and editorial for a cultural institution serving its city — work made to age inside walls, not on screens alone.
Role
Identity & Wayfinding
Year
2025
Via
Direct
Scope
Brand, Editorial, Signage
MIdentityWordmarkAaTypeWayfindingBuilt to last
Walls. Print. Slow media.
06 Studio Banana2024 · Direct
A research lab that ships brands.
Editorial system, web platform and presentation kit for an interdisciplinary studio bridging research and design — a partner brief that asked for both rigour and warmth.
Role
Editorial & Web
Year
2024
Via
Direct
Scope
Identity, WP, Decks
Web platformSBEditorialStat
3 surfaces. One identity across web, print and presentations.
Decks & talks
07 Amadeus2023 · via Interbrand
Global travel tech, told humanely.
Visual systems and editorial campaign for a Madrid-based travel technology leader — translating dense industry language into a brand that feels approachable across markets.
Role
Brand systems
Year
2023
Via
Interbrand
Scope
Identity, Editorial
AIdentityAaType systemMarkPatternReach
190+ markets. One brand book, many languages.
In their words
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In their wordsPeers & clients
InterbrandPeer
“We have been working with Jogo on and off since 2015. Their professionalism, reliability and creativity have made them our go-to agency. They were a key player in the brand refresh Interbrand Madrid recently carried out for Santander. I have full faith in them.”
AdvisorEngineClient
“Working with Jogo is always a masterclass in creativity, commitment, and collaboration. They manage complexity with ease — keeping quality and vision intact. Beyond the results, it's the partnership and the confidence they inspire that truly stand out.”
AerolabPeer
“Craftsmanship and strong work ethics are hard to come by in modern design. What Jogo does is on par with the standards we hold for our own products, so we were pretty much compelled to partner with them.”
BrandforPeer
“JOGO delivered designs of very high quality on time and with clear communication. I've worked with them over several years on numerous local and global projects — always professional and rigorous. They are a safe bet.”
Warrior AddictClient
“They understood very well what we wanted to communicate and each step was surprising for us. They always involved us in the decisions. It was a pleasure working together.”
LovysClient
“The Jogo team surprised us with their creativity and the final result was outstanding. A branding which balances a cool but also smart attitude, able to convey effectively what we stand for.”
Ethical StudiosPeer
“It was a real pleasure to work with Jogo. We appreciated the time they took to understand our needs and the clarity of the proposal. Turn-around times were fast and communication was clear — we couldn't have been happier with the final result.”
KawuClient
“From the very beginning they were professional, robust and empathic with our project — so it was very simple for us to decide to work with them on our brand identity.”
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